“This effect is really fascinating because it reveals that there are these consistencies across people in false memories that they have for images they’ve actually never seen,” said Asst. Co-authored by University of Chicago scholars, the paper is the first scientific study of the internet phenomenon.įorthcoming in the journal Psychological Science, the paper adds to a growing body of evidence showing consistency in what people remember-but by demonstrating new evidence that there is also consistency in what people misremember. Yet, many people confidently list the accessory when recalling his features-an example of a phenomenon of false visual memories.Ī forthcoming paper by University of Chicago scholars, currently available in preprint, found that people have consistent, confident, and widespread false memories of famous icons-also known as the Visual Mandela Effect. The face of the famous board game has, in reality, never worn a monocle. If you had to describe Rich Uncle Pennybags-the Monopoly mascot-would you mention his top hat? His mustache? How about his monocle? Summary: When it comes to famous logos and characters, people often experience a Visual Mandela Effect, or consistent, confident, and widespread false memories of such famous icons.
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